Associated Press: “Newman’s Own invites more companies to donate 100% of their profits to charities”

“The promise is not new, but still hard for many to believe: 100% of profits from the sale of Newman’s Own foods, like salad dressings, pasta sauce and popcorn, are donated to charity.

And to celebrate what would have been company founder Paul Newman’s 100th birthday on Jan. 26, the Newman’s Own Foundation is inviting others to join them in that commitment, as part of the 100% for Purpose Club.

In a TED talk released Thursday, Alex Amouyel, the foundation’s CEO and president, made the case for why more for-profit companies should donate all of their profits to social causes. She also pledged that the foundation will provide guidance and advice to organizations that want to make the switch.”